GmbH or AG? How to Choose the Right Legal Structure for Your Swiss Company
GmbH or AG in Switzerland – Which Structure Will Drive Your Business Forward?
When founding a company in Switzerland, choosing the right legal form is one of the first and most crucial decisions. The two most common options are the GmbH (Limited Liability Company) and the AG (Joint Stock Company).
Both offer legal protection and operational flexibility — but they differ in terms of initial capital, governance, public visibility, and market perception.
A GmbH is ideal for founders looking for a hands-on structure with a lower capital requirement. In contrast, the AG offers greater anonymity, scalability, and prestige — making it especially appealing to investors and financial institutions.
At RB Swiss Group, we guide you through the entire decision-making process — from legal analysis to incorporation and registration in the Swiss Commercial Register. We ensure your company structure supports your business vision from the start.
GmbH vs. AG – Key Differences at a Glance
The decision between GmbH and AG should be based on your business model, growth strategy, and risk profile.
Choosing the wrong legal form can slow your growth or complicate future financing. RB Swiss Group helps you assess, plan, and implement the right legal structure — ensuring legal compliance and long-term flexibility from day one.