From Switzerland to the EU: How to Register a European Trademark
From Switzerland to the EU: How to Register a European Trademark
Trademark Strategy with Vision: Why Swiss Companies Should Go European
Switzerland stands for stability, quality, and innovation – but expanding internationally also requires cross-border brand protection. Even though Switzerland is not a member of the European Union, Swiss businesses can easily register a European Union Trademark (EUTM) through the EUIPO.
With just one application, you can secure trademark protection in all 27 EU countries – efficiently, legally, and strategically.
Who Can Register an EU Trademark?
Even without EU membership, Swiss companies and individuals are eligible to register a European trademark. The key requirement is appointing a representative based in the EU – typically a trademark attorney or legal partner.
At RB Swiss Group, we coordinate this process through our international network of experts, while also supporting your Swiss domiciliation services and company structure. Don’t miss our Board of Directors services for enhanced governance solutions.
How Does the EU Trademark Registration Work?
Start by conducting a trademark search via the EUIPO platform to ensure your name, logo, or slogan is not already registered. Next, file your application, including classification under the appropriate Nice Classes based on your goods or services.
For straightforward cases, approval typically takes 4–6 months. If an objection arises, the process can extend to 12–18 months. Once registered, the trademark is valid for 10 years and can be renewed indefinitely.
What Does an EU Trademark Cost?
The basic fee is €850 for one class, €50 for a second, and €150 for each additional class. Compared to filing separately in each EU country, this is a cost-effective solution for broad protection.
Strategic Benefits for Swiss Businesses
Holding an EU trademark strengthens your business presence in Europe. Beyond legal protection, it enhances trust with partners, banks, and investors. For companies in e-commerce, SaaS, or licensing, a pan-European trademark offers a clear competitive edge.
If you already hold a Swiss trademark, you can claim priority rights within six months – allowing your Swiss filing date to count toward your EU application.
Your Partner for Secure Trademark Structures
RB Swiss Group GmbH supports international entrepreneurs, holding companies, and startups with legally secure structuring and European expansion. In addition to our domiciliation services in Switzerland, we assist with international protections like the EU trademark – discreetly, efficiently, and professionally.