Inside Crypto Valley: How Zug Became the Global Blockchain Hub
Zug, a charming lakeside city in Switzerland, has transformed into the beating heart of the global blockchain industry. Known as Crypto Valley, it rivals Silicon Valley — but with a unique mix of Swiss stability, innovation-friendly regulation, and an unparalleled network of crypto pioneers.
At RB Swiss Group, we help entrepreneurs and investors tap into Zug’s advantages — from compliant Swiss company formation to seamless banking solutions for blockchain ventures.
💡 The Birth of Crypto Valley
The story of Zug’s crypto dominance began in the early 2010s. Switzerland’s liberal approach to technology regulation, combined with the canton’s low corporate tax rates, attracted early blockchain entrepreneurs.
Key milestones:
- 2013–2014 – Early Bitcoin and Ethereum projects set up base in Zug.
- 2016 – Zug became the first municipality in the world to accept Bitcoin for public services.
- 2017–2018 – ICO boom brought international attention and an influx of blockchain startups.
By supporting innovation rather than restricting it, Zug positioned itself as a jurisdiction of choice for decentralized projects.
🏦 Strategic Advantages for Blockchain Businesses
Why do so many blockchain companies choose Zug?
- Business-friendly tax regime – Among the lowest effective corporate tax rates in Switzerland.
- Access to Swiss and global banking – Despite challenges in crypto banking elsewhere, Zug firms enjoy relationships with Swiss banks experienced in blockchain.
- Legal clarity – The Swiss Financial Market Supervisory Authority (FINMA) provided early guidance on token classifications.
- Global talent magnet – Attracts developers, lawyers, and investors from across the world.
🔗 The Network Effect
Zug’s Crypto Valley Association (CVA) has been instrumental in building a vibrant blockchain ecosystem. With networking events, advocacy, and industry reports, the CVA ensures that companies in Zug are part of a global conversation on blockchain adoption.
Blockchain ventures here benefit from:
- Proximity to hundreds of other crypto companies.
- Direct access to regulators and policymakers.
- An investor base that understands blockchain’s potential.
📑 Setting Up in Crypto Valley
At RB Swiss, we help blockchain entrepreneurs establish a compliant and bankable Swiss entity in Zug:
- Swiss company formation tailored to blockchain businesses.
- Swiss bank account setup with crypto-friendly institutions.
- Zug domicile address services for a prestigious business location.
- Swiss director services to meet local requirements.
- Ongoing accounting & compliance for smooth operations.
🚀 Why 2025 Is the Year to Move to Zug
Global regulatory uncertainty continues to drive blockchain founders toward stable jurisdictions. Zug offers:
- Predictable laws
- A crypto-savvy regulatory framework
- Unmatched international credibility
By entering Zug now, you position your company at the center of blockchain innovation — with the Swiss brand of trust.
✅ Launch Your Blockchain Venture with RB Swiss
Whether you’re a DeFi protocol, NFT marketplace, or tokenized asset platform, RB Swiss will guide you from concept to incorporation — and beyond.
📞 +41 (0)41 410 61 61
🏢 Blegistrasse 7, 6340 Baar, Switzerland